German Copywriter - Gambling Industry

We are a leading player in the online gambling industry, providing a wide range of gaming experiences including sports betting, online casino games, poker, and more. Our goal is to deliver high-quality content that resonates with our German-speaking audience while adhering to regulatory guidelines and creating a fun, engaging, and responsible gambling environment.

We are looking for a talented and creative German-speaking copywriter to join our dynamic team. You will be responsible for crafting compelling content that captures the attention of players, educates them, and ultimately enhances their gaming experience.

For which tasks (responsibilities)?

• Content Creation: Write clear, engaging, and SEO-optimized content for various platforms including websites, landing pages, promotional campaigns, emails, blog posts, and social media channels.

• Market Research: Stay up-to-date with the latest gambling trends, audience preferences, and industry regulations, especially in the German-speaking markets (Germany, Austria, Switzerland).

• Campaign Development: Collaborate with the marketing and creative teams to create content for advertising campaigns, including banner ads, PPC ads, and social media posts.

• Brand Voice: Ensure all written content maintains the brand's tone of voice, aligns with the company's values, and resonates with the target audience.

• Regulatory Compliance: Write content that adheres to local laws and gambling regulations in the German-speaking markets, ensuring all messaging is legal and responsible.

• SEO & Performance: Optimize content for search engines to improve organic traffic, and monitor performance to refine strategies based on data and metrics.

• Localization: Adapt global content for the German market, ensuring relevance and accuracy in language, tone, and cultural references.

What kind of professional are we looking for?

• Fluency in German (Native-level or near-native proficiency) – written and spoken.

• Proven Experience in copywriting, ideally in the online gambling, gaming, or entertainment industry.

• Creative Writing Skills: Ability to write engaging, persuasive, and customer-oriented content in a way that enhances user experience and drives conversions.

• SEO Knowledge: Familiarity with on-page SEO practices, keyword research, and content optimization.

• Strong Attention to Detail: Proofreading skills and an ability to ensure accuracy in all content produced.

• Understanding of Gambling Regulations: Knowledge of gambling laws and regulations in Germany, Austria, and Switzerland is a plus.

• Team Player: Able to work collaboratively in a fast-paced, dynamic environment.

• Time Management: Ability to handle multiple projects and meet deadlines efficiently.

Why do we enjoy working here?

• Competitive salary with performance-based incentives.

• Flexible working hours and remote work options.

• A dynamic and supportive team environment.

• Opportunities for professional development and growth.

• Access to industry events and networking opportunities.